The Shola Company, Beijing, China+32 (0)

Profile - Yene Assegid


Yene Assegid - Transformative Leadership Coach

Trainer, Coach and Author

After nearly 20 years working with a diverse group of clients, Dr. Yene Assegid still brings the same passion and enthusiasm she had when she first entered the field of training and coaching. Yene has dedicated herself to supporting others as they realize their full potential in both their private and professional lives.

She has worked in the United States, Europe, Africa and Asia. Her better known clients include UN agencies such as the United Nations Development Programme (UNDP) and UNAIDS; governmental agencies such as German International Cooperation (GIZ, former GTZ); non-governmental organizations such as Medecins Sans Frontieres (MFS), CORDAID, and PACT, as well as private sector companies.

Yene has close to twenty years of professional training, coaching and consulting experience in the field of Transformation and Change, Leadership Development, and Management. She brings a depth of understanding and practice in Organisational Development covering the following thematic areas: Team Building, Cross Cultural Corporate Communication, Formulation of Actionable Vision, Strategic Corporate Positioning, and Executive Coaching, as well as in Conflict Prevention and Resolution. She is a seasoned trainer, designing and delivering seminars on cross-culture communication, leading global teams and interpersonal relationship competence development. She works with various psychometric leadeship tools/theories and assessments such as  MBTI™  STRONG™, Belbin Team Roles,  LEA360™, Integral Theory Models and Spiral Dynamics. Yene is known to inspire her clients to overcome past setbacks or self-imposed limits. She has extensive experience in training programme design and also trains fellow coaches. She trains and coaches in English and French.

Academic Background:
MBA; PhD Transformative Leadership & Change

International Coach Federation, PCC; MBTI™; STRONG™ Interest Inventory; LEA 360™

English, French

Office Location:
Brussels, Belgium

Corporate Registration Location:
Hong Kong    

About The Shola Company


The Shola Company, Ltd. provides Corporate Coaching and Training for corporate and private individual clientele working in global and multi-cultural environments. The essence of our coaching and training program gives particular attention to Leadership Development, Transformation, Change Management, Team Building and Personal Development. The company is registered in Hong Kong and operates in Asia from Beijing, China; in Africa from Addis Ababa, Ethiopia and Europe from Brussels, Belgium. Our focus is to develop, empower and enable our customers deepen their Transformative Leadership competence.

We do Transformative Leadership through Coaching, Training, and Research.

Our customers base is world wide, with the majority being in Europe, Africa and Asia.

While our registration is Hong Kong, our base office is in Beijing, China. In the coming months, we will be moving our office to Brussels, Belgium (starting September 2014).


What to expect when working with us

We are a small dynamic company. We believe in quality as oppose to quantity. Our team is spread throughout the world and brings priceless diversity. We work together in virtual environment and deliver our products and services locally. We consider each team member a gift to ourselves and to our customers and value true, authentic and heart based relationship.

Our goal working with our clients, whether it’s one person or a large corporation, is to make our exchange an opportunity to learn, leverage challenges to achieve breakthroughs and most of all to build genuine and lasting relationships based on services and excellence.

"As the founder and CEO of The Shola Company, the work our company does reflects my deepest believes about life in general. My take on life, is that I believe that our best work comes through when we love what we do, work with people we are happy to be with, enjoy doing what we do and most of all know that all things are possible."

Working with The Shola Company you can expect:

  • Hard work and outstanding sustainable results
  • Concrete measurable transformation
  • Positive and inspiring relationship
  • Focus on doing great work with authenticity.



All things are ready, if our minds be so.William Shakespeare





The dream starts the motion. Through the motion, we engage our whole being and in the process of engaging; our surrender to the journey ahead is that which allows us to deepen our personal transformation and that of the World we live in. Every single process of transformation, I have been a part of as a coach or supportive friend has been a precious gift for me. Yene Assegid. Excerpt from Interview, September 2010